Over 50% of college basketball players in the Power 5 Conferences come from lower socioeconomic backgrounds. The HBL enables our athletes to directly benefit from their talent and labor and create greater economic freedom and comfort for them and their families.

The HBL will treat each individual athlete as a single-member LLC – in other words, we will assist them in building a personal and professional brand that will extend on and off the court, so that each can "build their business" without waiting for a mythical payday that may never come.